Selling your Home

Selling a home can be particularly time consuming and emotionally draining. Potential buyers will walk into your home, look through your closets and cabinets and criticize a place you love. Dauntingly, most sellers will offer much less than what you believe your home is worth. With such a complex and emotional transaction, it’s easy to find yourself on the edge of pitfalls. Our experts will help you avoid or deal with any issues that may arise.

Emotions Aside

Once you’ve decided to sell your home, begin to think of yourself as a business person selling a product. Giving yourself some emotional distance will shield you from inevitable disappointments like low-ball offers or critical walk-thrus. Take these experiences as “note-worthy” and either make changes to prevent challenges (like finally fixing that leaky sink) and accept others as factors that are out of your control (such as a small backyard).


You may love your collectibles, but hallways of glass incased memorabilia are a distraction to buyers. Put away your personal collectibles, knick-knacks and personal photographs. People want to envision themselves living in the house, so keep it clean and uncluttered. And yes, that means allowing your house to look like a plain-Jane model house.

Pricing Strategy

Setting the right price is key to attracting quality buyers. If you set your price significantly over fair market value for negotiation purposes, targeted buyers may skip your house because it’s out of their price range. Allow one of our agents to do a market analysis to find the fair market value of your home.

Selling Seasons

Winter, especially around the holidays tend to be the slowest time of year for real estate sales. People put priority on other social obligations and put off home buying entirely. However, taking your home off the market to avoid a slow season won’t get it sold. Do not allow the seasons to dictate when you place your home on the market, as it will turn to bustling summer in a few months. Be aware that seasons will directly influence the traffic into your home, but it shouldn’t deter your efforts.

Listing Photos

Do not skimp on photos. If your photos are dark, grainy or difficult to interpret., potential buyers may skip your home all together. For best photo results, turn on all the lights and close drapes to insure your interior photos are shown in the best possible lighting. For exterior photos, consider taking photos at dawn or dusk to show your house without the washed-out look of high-noon. And if you don’t feel confident with your photos, let us help you get a qualified photographer to take professional photos for you.

Pre-Qualified Buyers
Versus Unqualified Buyers

It’s reasonable to require potential buyers to provide a pre-approval letter from a mortgage lender when they make an offer. Also, be aware of potential pit-falls of signing a contract with a buyer whose purchase is contingent upon their own home selling. If you need a quick sale, this can pose a risk to your preferred closing date.

11 Simple and Effective Ways to
Stage your Home for a Fast Sale

First impressions can make a big difference in the dollar amount and speed when selling your home. Check out our 11 Tips to staging your home for higher profits and faster sales.

Free Pdf